100% Free · GA4 Standard · Batch Builder & QR

Campaign URL & UTM Link Builder

Generate precise tracking URLs for Google Ads, Facebook, TikTok, LinkedIn, and email newsletters to track multi-channel conversions in Google Analytics.

Quick Channel Presets

Campaign Parameters (GA4 & Ad Networks)

Target Website URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign) *

Campaign Term (utm_term)

Campaign Content (utm_content)

Campaign ID (utm_id)

Force Lowercase Parameters

Space Separator:

Generated Campaign URL

https://yourbrand.com/products/pro?utm_source=google&utm_medium=cpc&utm_campaign=winter_sale_2026&utm_term=best-productivity-tools&utm_content=banner_blue_variant_a

Active UTM Tags

source: googlemedium: cpccampaign: winter_sale_2026content: banner_blue_variant_a

UTM Parameter Standards for Digital Marketers

utm_source & utm_medium

Source = Platform / Medium = Channel Type

utm_source identifies where traffic originated (e.g. google, newsletter, tiktok). utm_medium specifies the marketing channel (e.g. cpc, email, paid_social).

utm_campaign & utm_content

Campaign = Promo / Content = Creative A/B

utm_campaign groups traffic under strategic initiatives (e.g. black_friday_2026). utm_content differentiates links or creative variants within the same ad.

Consistent Case Sensitivity

Always enforce lowercase characters

Google Analytics treats 'Google' and 'google' as two distinct traffic sources. Enforcing lowercase parameters prevents duplicate reporting fragments.

Frequently Asked Questions

What is the Batch Multi-Link Generator tab?

If you have multiple product or landing page URLs, the Batch tab automatically applies your configured UTM parameters to every URL simultaneously, saving hours of manual tagging.

Does this work with Google Analytics 4 (GA4)?

Yes! All parameter keys adhere strictly to Google Analytics 4 standards, including utm_id for campaign group associations.

Can I download a QR code for print marketing or events?

Yes! Click 'Show Campaign QR Code' to generate a scannable high-resolution QR code encoding your tracking link.